The Unkefer Difference

Unkefer aims to be the independent marketing organization (IMO) of choice by creating partnerships, delivering products, and providing services that deliver opportunity to our advisors.

Who We Serve

Advisors

Our advisors have produced BILLIONS in premium for the world’s biggest insurance companies. 100% of our revenue comes from the sales generated by our advisors.

We work for you. We are committed to long-term, positive relationships with our independent advisors. We achieve this by offering genuine leads from high value clients offering proprietary products from brand name carriers.

Agencies

Unkefer is looking to invest in long term, mutually profitable relationships with growing advisor agencies. Quality matters.

We are continually developing our technology and services. We have created agency alliances that have demonstrated annuity and life growth for numerous companies. Together we have accumulated expertise, products, and resources that will continue to benefit ALL our producers.

IMOs

Our goal is to be your IMO’s most trusted marketing partner. Our promise is to deliver market leading service through exceptional industry knowledge, optimized processes, and solution-oriented technology. We achieve this while you maintain your own brand identity (though we can help you with that to).

It’s all in the data! Via our award-winning SuperAgentTools platform, your internal sales management is streamlined using detailed performance hierarchies.

Advisors

Our advisors have produced BILLIONS in premium for the world’s biggest insurance companies. 100% of our revenue comes from the sales generated by our advisors.

We work for you. We are committed to long-term, positive relationships with our independent advisors. We achieve this by offering genuine leads from high value clients offering proprietary products from brand name carriers.

Agencies

Unkefer is looking to invest in long term, mutually profitable relationships with growing advisor agencies. Quality matters.

We are continually developing our technology and services. We have created agency alliances that have demonstrated annuity and life growth for numerous companies. Together we have accumulated expertise, products, and resources that will continue to benefit ALL our producers.

IMOs

Our goal is to be your IMO’s most trusted marketing partner. Our promise is to deliver market leading service through exceptional industry knowledge, optimized processes, and solution-oriented technology. We achieve this while you maintain your own brand identity (though we can help you with that to).

It’s all in the data! Via our award-winning SuperAgentTools platform, your internal sales management is streamlined using detailed performance hierarchies.

Lead Programs

Annuity Selling Machine

Annuity Selling Machine (ASM) has revolutionized the annuity sales landscape. Using an intelligent prospect algorithm, unique pre-qualified leads are curated for you and delivered directly into your calendar. You do not pay for any lead unless you make a sale. ASM puts the advisor at the center and in control.

No more recycled or shared leads.  We know you have been down that road. ASM aligns with our UMO philosophy: until there is a sale Unkefer receives no fee.

All ASM leads have high net wealth (>$200K), existing 401K/IRA,  and an expressed need for advisor assistance. While the prospect delivery system is automated, our service is personal. We will be only a phone call away to help support your sale.

Federal Leads Sales System

Our federal program attracts and converts high-earning federal employees! We identified an opportunity for financial planning in the government employee market and built a unique system for advisors to serve it.  

Our federal leads are client initiated. This is a high-earning, captive market with leads actively seeking enhanced planning of their financial futures. Having worked in this space for a decade we know that the conversion rate is high and these leads need your help!

Financial Awareness Employee Program

Become a Business’s Trusted Financial Wellness Advisor!

  • Get matched to a company that values financial wellness for their employees
  • Get introduced as a “Trusted Financial Wellness Advisor” to the HR or Plan Manager
  • Get 20+ Powerpoint Presentations – with Advisors Notes
  • Get a roomful of employees eager for financial education
  • Get follow-up appointments after each workshop booked directly on your calendar

Exclusive Final Expense Leads

In Development - Field Testing Currently in Progress

These FE/ Term Life leads are called by our outcall team, then double-verified, by an independent, third-party, call center. Our intensive verification methods equal more consistent sales. Our test Agents have converted, on average, 35% of the prospect leads they worked. This is a consistent result we are seeing, however, our best agent has converted 48% of their opportunities. Our worst agent is at a 24% conversion rate.  Further proof that our Final Expense & Term Life prospect opportunities turn into real-world sales… consistently!

  • Lead cost is $35 per FE/TERM LIFE lead. The leads are independently double verified and can be worked online using any virtual selling platform an agent is comfortable with.
  • Leads can be generated in all 50 states.
  • Leads can  be sold virtually, over the phone, or in person.
  • Leads cannot be geo specific at this time outside of state lines. (Leads are identified by State only at this time) You  can work in multiple States, if desired.
  • The program requires the agent to be a member of the group to get access. $100 admin fee per month to access FE/TERM LIFE leads.
  • $100 monthly admin fee gets the agent access to the set-more calendar and virtual platform for online sales. It also opens up other support for the advisor, as well as, both human and software resources.
  • Leads are sold in packs of 10 leads ($350 per 10 pack) There is NO LIMIT to the number of leads available in all 50 States. We can provide as many client leads as an agent can see, every month.

Program Requirements:

  • We require that participating agents to be direct with UNK on Americo to access their FE, TERM and Mortgage Protection products. Other Carriers might be added as the program progresses.
  • Agent to be a member of the group to get access. $100 admin fee per month to access FE/TERM LIFE leads.

Upcoming Features:

  • Live transfer calls at $45 per lead. These leads are "warm transferred" to the advisor in real-time.
  • Bilingual leads: English and Spanish speaking leads.

Back Office & Contracting Support

Carrier Relations

We provide access to dozens of carriers in annuities and life insurance.  We work with the most reputable and recognized brands and make available nearly every annuity and life product currently available in the marketplace. Many products are proprietary and exclusive to Unkefer.

Our leadership and contract teams have carrier relationships earned over decades, and have an unmatched level of procedural understanding that will save you time and stress. Not only can we give you access to thousands of products, we will help you get your business issued quickly once you start selling it.

Case Design

We take a collaborative approach to case design and have an experienced team dedicated to this critical process. We offer a vast array of products & pricing so we have no need to limit you to some limited number of policies we might want you to sell.  When you submit a case, our team will analyze our available product universe - dozens of carriers and hundreds of products -  to match the optimal annuity or Life product solution for any scenario. We can also help with the final process of getting your case submitted to the carrier so that your commission gets paid quickly.

Administrative Services

Time.  We create more of this most valuable asset so you can prioritize selling and building relationships. Our experience and know-how in established industry best-practices, fintech systems, and differing carrier requirements streamlines this for you.

We deliver this through automatic case submission in Super Agent Tools, and provide direct support through our contract and licensing teams. We remove the roadblocks so you can do what you do best.

Marketing

We are here to make you look good! Unkefer’s marketing team has created successful marketing strategies for hundreds of advisors. Using road-tested methods in both traditional print and modern digital media, we amplify your brand and position you as an agent of choice in your neighborhood, state, or wherever you are licensed.  

We will help you retain your clients when you have already made the connection so when it comes to renewal time or when they are looking for guidance, it is you they look to.

Branding Packages

Our marketing team will help you fulfill your immediate communication needs and create long term value for your brand identity.  We provide sales folders and inserts for presentations, as well as web site design and social media campaigns that will personalize your service and set you apart from the competition.

Media

Communication. Whoever you are looking to reach, we can help you find the best approach for your target market. Take advantage of our creative team who will assist with personal video production in our in-office studio, or the commercial team who can reserve specific radio spots.  You may prefer to set up webinars or seminars to attract new business.  Whatever your market, we can find the right way to fill your sales pipeline with qualified prospects.

Marketing Consultation

Find your niche.  We will customize the optimal marketing plan for your experience, skillset, and market. Establish your value proposition to your customers by targeting and you will be able to demonstrate your expertise, build relationships, and generate referrals.

Super Agent Tools

Super Agent Tools (SAT) is an award-winning, industry-leading product search engine, client management system and performance measurement platform. SAT offers user-friendly,  instant access to critical information: your activity, your client data, carriers and their products.  Already the industry standard, SAT is always evolving and will continue to be the most powerful tool available on the market.

Reporting, Production Tracking, & Hierarchy Management

SAT tracks all your agent activity and productivity. It displays critical metrics by carrier, showing number of premiums sold, total premium value, breakdown of premium by carrier, and production by time. For agencies and IMOs managing multiple agents, SAT provides data hierarchies showing the sales by each individual agent.

Product Search Engine

This is the function that truly sets SAT apart. Our search engine allows agents to instantly search through hundreds of annuities. Deep product detail and side-by-side carrier analysis enable you to evaluate and compare products to find the best option for their client.

Client Management System

The Super Agent Tools CMS was designed specifically for our industry. The data management process is simplified allowing you to import, sort, and organize your client information.  The system shows all your client touch-points instantly, supporting all your work before and after the sale.